MyRestaurantSuccess.com
Your System for a Profitable Restaurant Business
HOW TO OPEN A RESTAURANT AND KEEP IT OPEN
Right now there are thousands of people dreaming about opening their own restaurant. Many are huddled around spread sheets, designing menus and attending design shows planning exactly how they are going to open THEIR restaurant! There is a romance that goes with the notion of owning a "Cheers" - the place where everyone knows your name.

There are countless reasons that spark an interest in opening your own restaurant;

The guests at your dinner party say your cooking is awesome - you should open your own restaurant. And they all promise to come!

Your family recipe is requested by everyone. You just know people will flock to your restaurant to try it!

The burger joint down the street is packed every night. How tough can it be to make burgers?

You can't find a decent restaurant that understands customer service. If the people here only knew what a great dining experience was, they'd line up at the door!

Whatever your reason for starting in the restaurant business, sooner or later reality will set in; Many things in life seem much easier than they really are. Have you bought yourself a job - or a business. Here's the statistics:

80% of new businesses fail in their first year

Of the remaining, 80% are out of business within 5 years.

And these results are worse in the restaurant business.

The key to success in any business is to view it AS A BUSINESS. Your job, as the owner, is to work ON your business, not IN your business. That probably sounds like a cliche. Everyone tells you that, but they don't understand what you - as a restaurant owner - have to deal with every day. The staffing issues, the supplier issues, the unrealistic customer expectations - the paperwork! They don't understand the hours you're putting in.

The difference between creating a job and creating a business is in creating a system. A system that helps you work ON your business. A system that, in time, will allow you to make a profit from your business without having to physically be there. A system that is reproducable that can be sold to a new owner at a hansome price when you decide its time to move on.

You can get advice on what to do all over the internet. What you can't find is how to do it. From someone who is doing it.

That's what this site is. Its a "how to be successful tool" that turns running your restaurant business into a system. Its a work in progress - because I'm actually using it to run my restaurant business. I'm a business consultant turned restaurant owner. My restaurant had no system. It was losing money. Big money. I had to create a system to change this. I'm offering you the use of this system for your restaurant business.

I want you to be successful in the restaurant business too.



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1
Establish your menu. Understand your menu costs through a process of menu engineering, sometimes called menu mapping. Know which ingredients are used in which products. Know the cost and contribution for each of your menu items. Know how a supplier price increase impacts your profit.
2
Calculate your costs. In order to run your business, you'll have to pay rent, utilities, taxes, labour. You'll have to buy products. You'll need to advertise and promote your business. If your cost of food is more than 30%-40% of your total costs, you're not going to make a profit in this business. Calculate your break even point.
3
Estimate your sales. What is your plate average - the average spend per person per visit on each of your meals. How many people come into your restaurant. Roll that information together to estimate your weekly sales. What happens if you increase your customer count? What happens if you increase your plate average?
4
Develop your marketing plan. If you think this business is about providing great food, you're wrong. Its about providing a repeatable, good customer experience and great marketing. How are you going to do that?
5
Tweak the results. Keep your eye on what's important and make changes to maximize your profit. Know what's working and what's not. Know what's selling and what's not. Keep tuned in to what your customer is telling you. Understand that you are NOT your customer.
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